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President Trump’s social media company wants to sell Wall Street the fastest possible look at his posts, and the asking price runs as high as $100,000 a month.

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Trump Media & Technology Group, the parent company of Truth Social, unveiled a paid data feed called “Truth API” on Thursday that promises banks and trading firms the quickest access to posts from the platform’s 10 most influential accounts. According to people familiar with the discussions, the company has floated charging as much as $100,000 a month, with a discounted rate of $60,000 a month for firms willing to lock into a three-year commitment. The product is scheduled to launch August 1.

The move marks the company’s first step into data licensing and opens a new revenue stream for a business that has struggled to scale amid heavy competition from far larger social media firms. TMTG announced the feed without disclosing pricing, and the reported figures come from anonymous sources cited by the Financial Times and later confirmed in reporting by CNBC and Reuters.

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Why speed is worth six figures

The value proposition is simple: President Trump’s posts move markets, and being first to read them can be worth a fortune. In high-frequency trading, a speed advantage of just a few milliseconds can translate into hundreds of thousands of dollars in gains on a single large trade, sources told CNBC.

The clearest example came on April 9, 2025, when Wall Street’s main indexes turned sharply higher after President Trump announced on Truth Social that he would pause many of his new tariffs for 90 days. Any firm positioned to act on that post a fraction of a second before competitors stood to profit handsomely.

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The Truth API would deliver those posts to paying customers at a significantly faster pace than a standard push notification on the Truth Social app. The service also includes round-the-clock coverage and an archive of posts dating back to 2022. The company says it has already signed up initial customers ahead of the August 1 launch but has not named them.

Democrats and watchdogs cry foul

The plan drew immediate criticism from Democrats and ethics experts, who see a president monetizing access to communications that carry the weight of his office.

Senator Ron Wyden of Oregon, the highest-ranking Democrat on the Senate Finance Committee, said the arrangement would financially benefit the Trump family and “make Wall Street traders rich.” Senator Elizabeth Warren of Massachusetts, the top Democrat on the Senate Banking Committee, called it “an egregious scheme to profit off the presidency and enrich Wall Street while doing nothing to help Americans.”

Donald Sherman, president of the nonpartisan watchdog group Citizens for Responsibility and Ethics in Washington, called the Truth API “wildly unethical” because the president stands to benefit from payments tied to faster access to his own posts. Sherman noted, however, that it is difficult to determine from public information whether the arrangement is actually illegal.

The legal picture is murky by design. Sherman and other experts point out that the Constitution’s emoluments clauses, written to guard against corruption, would not apply here, since those provisions bar federal officials from accepting gifts from foreign governments and the president from receiving gifts from states. And while federal rules broadly prohibit trading a security based on material, non-public information, that restriction would not apply if hundreds or thousands of paying customers all receive earlier access to the same posts at once.

“I don’t think Congress or any regulatory body ever contemplated that a president or a market-mover would engage in this kind of paying-for-access type arrangement,” Sherman said.

A president positioned to profit

The White House has said President Trump’s business empire is overseen by his children, but the president remains the beneficiary of income that flows into his trust. The Donald J. Trump Revocable Trust holds roughly 114.75 million shares, or about 41 percent of all outstanding stock in TMTG, according to regulatory filings.

Critics have repeatedly questioned whether the president and his family have sought to boost their fortunes by profiting off policies announced by his administration. In his most recent financial disclosures, President Trump reported more than $1.4 billion in income from his family’s crypto ventures last year, after his income from digital assets benefited from policies he had announced.

The White House referred questions on Wyden’s remarks to TMTG, which did not immediately respond to a request for comment.

A company under pressure

The data-licensing push comes as TMTG works to shore up its finances. Shares of the company, which trade on the Nasdaq under the ticker DJT, have shed roughly 27 percent of their value this year and closed roughly flat at $9.66 on Friday, giving the company a market value of about $2.7 billion. The stock is a long way from the roughly $70 it commanded when it began trading publicly in early 2024.

For a company that remains unprofitable, the Truth API represents a bet that the president’s ability to move markets can itself be packaged and sold. Whether regulators, lawmakers, or the courts eventually weigh in remains to be seen. For now, the clearest beneficiary of putting a price on presidential posts is the president himself.

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