The residents of Viera and Brevard have been curious about the potential arrival of popular retailers like Trader Joe’s. Eva Ray, Vice President, Community Management and Communications of
The Viera Company revealed the answer in an interview with Florida Today.
According to Eva, as it stands, Viera does not currently meet the specific criteria that Trader Joe’s and similar brands look for when choosing new locations. This raises the question: When, if ever, will Viera welcome a Trader Joe’s?
Understanding Retailer Criteria
Trader Joe’s, known for its unique products and enthusiastic customer base, follows a meticulous process in selecting locations. Their criteria often include demographic and geographic considerations, and unfortunately, Viera has yet to align with these requirements. This situation isn’t unique to Trader Joe’s but is common among many sought-after retailers and restaurants. Viera currently has a population of about 35,000.