Florida Governor Ron DeSantis finds himself at a critical juncture in his bid for the White House as he continues to grapple with declining poll numbers and a series of campaign shake-ups. With repeated attempts to reboot his struggling campaign, DeSantis is making strategic changes in his team in a bid to reinvigorate his prospects and connect with Republican primary voters.
The latest development in this tumultuous journey involves a significant personnel adjustment. Generra Peck, who previously held the position of campaign manager, has been replaced by James Uthmeier, the governor’s chief of staff. This decision, although surprising to some due to Uthmeier’s limited campaign experience, underscores DeSantis’s priority of personal loyalty and trust. At the same time, another key player, David Polyansky, is making a shift from the Never Back Down super PAC, where he was instrumental in shaping early-state strategy, to join the campaign itself.
These changes mark the third round of campaign staffing adjustments in less than a month. Each move is a calculated effort by DeSantis to regain his footing and connect more effectively with Republican primary voters who have thus far been eluding him. The timing of these shifts is notable, coming on the heels of a recent New York Times/Siena College poll that highlighted the popularity of former President Donald J. Trump as a candidate against President Biden. The poll’s results indicate that Trump is perceived as a stronger contender and as someone more likely to deliver on campaign promises, posing a challenge to DeSantis’s image as a practical and electable Republican candidate.
One central figure in this narrative is Generra Peck, who, despite her role as chief strategist, drew significant criticism for her handling of campaign finances. The heavy spending under her leadership led to a fundraising shortfall, prompting a round of layoffs and the restructuring of campaign events to align with a leaner operation. These changes aimed to adapt the campaign to the reality of DeSantis trailing behind Trump in the race.